Honda's advertisement aeroplane crashes

The plane used for Honda’s live television commercial, in which a team of sky divers formed each letter in the company’s name during their drop, has crashed in an unrelated incident.

The Swiss-built Pilatus PC-6 was carrying 10 sky divers and one crew member when it lost a wing and crashed near Lillo airfield in Southern Madrid, Spain. The pilot and one sky diver were killed in the crash and four other passengers were injured.

Honda has published a statement saying “No one in the plane was in any way connected with Honda or with the company’s advertising shoot. Honda extends its sincerest condolences to the families of the two people killed.”

There are no reports yet on what caused the plane’s wing to come loose.

Related link:

Difficult is worth doing TV advert

Mercedes C-Class sells in excess of 300,000 units

In the year since Mercedes-Benz launched the new C-Class into the market on March 31, 2007, more than 300,000 customers have purchased either a sedan or wagon variant of the new model.

“The sedan got off to an excellent start, and since its premiere at dealerships at the end of last year, the new C-Class station wagon has also been enjoying high popularity,” said Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz.

As expected, the C-Class’ largest market is Germany which accounts for 25% of total sales, followed by the U.S., UK, Italy and South Africa. A total of 290,000 C-Class sedans have been sold worldwide since market launch in the spring of 2007, and 25,000 customers have taken delivery of a new C-Class station wagon since that model variant was introduced in December 07.

In terms of powertrains, about one-third of the sedan model’s customers worldwide have opted for the C220 CDI (diesel), while 20% have purchased a C200 Kompressor (petrol). The C220 CDI is also the vehicle of choice for around half of the station wagon model’s customers. 75% of all C-Class station wagons sold around the world are diesel engine versions.

9 month waiting list for eco-friendly models (UK)

If you want a fuel efficient and low-emission car, prepared for a huge wait. 1 VW dealer said it had no Polo BlueMotions in stock and that we would be lucky to see a car within 36 weeks of placing an order. But a VW spokeswoman claimed: “The national average is closer to 27 weeks, and there are 124 in stock in the UK for immediate delivery.” A Honda garage said that while base ES-spec Civic IMA models were readily available, there was a 20-week delay for the in-demand EX.

One Skoda dealer said the standard Fabia with a 1.4-litre TDI, which was in stock would be a better choice as a supermini than the new Green-Line model, as it didn’t have a power-reducing diesel particulate filter.

Thanks to Toyota, the Prius hybrid can’t be specified with options and delivery takes around three weeks at present.

Waiting list:

Volkswagen Polo Bluemotion - 36 weeks/Passat 2.0 TDI 12 weeks

Honda Civic IMA Hybrid EX - 20 weeks/Legend 3.5 V6 EX - 2 weeks

Skoda Fabia 1.4 TDI GreenLine - 12 weeks/Octavia 2.0 TDI - 6 weeks

Toyota Prius T4 1.5 VVT-i - 3 weeks/RAV4 2.2 D-4D XT4 - 5 weeks