Porsche 911 Turbo S: Even More Dynamic, Top Equipment all Standard [Video]

World Debut in Geneva: New Top Model in the 911 Series



Stuttgart. The engineers at Dr. Ing. h.c. F. Porsche AG, Stuttgart, have developed a new top-of-the-range sports car for the customer who will only settle for the very best in terms of power, performance and driving dynamics: the 911 Turbo S. The heart of this most exclusive high-performance athlete is of course a six-cylinder boxer boosted by two exhaust gas turbochargers with variable turbine geometry, with an increase in power over the 911 Turbo by 30 to 530 bhp (390 kW). Maximum torque is a most impressive 700 Newton-metres (516 lb-ft). At the same time this new top model comes as standard with all high-tech components available only as options on the "regular" 911 Turbo.





Despite its significant increase in power and dynamic performance, the new 911 Turbo S, at 11.4 litres/100 kilometres (equal to 24.8 mpg imp), does not consume any more fuel than the Porsche 911 Turbo, making it by far the most efficient sports car in its performance class.





The 911 Turbo S comes exclusively with seven-speed Porsche-Doppelkupplungsgetriebe (PDK) (Porsche's Double-Clutch Gearbox) conveying drive power to Porsche Traction Management (PTM) all-wheel drive. Driving safety optimised to an even higher standard is ensured by Dynamic Engine Mounts and Porsche Torque Vectoring (PTV) including a mechanical differential lock on the rear axle. In conjunction with Launch Control on the Sport Chrono Package Turbo likewise featured as standard, 911 Turbo S accelerates from a standstill to 100 km/h in 3.3 seconds and reaches 200 km/h in 10.8 seconds





Top speed is 315 km/h or 195 mph. Extra-light and fading-resistant Porsche Ceramic Composite Brakes (PCCB) provide the same outstanding performance in terms of stopping power and controlled application of the brakes.





The supreme level of standard equipment including Dynamic Bending Lights, 19-inch wheels in RS Spyder design with central locking, a three-spoke sports steering wheel with gearshift paddles, adaptive sports seats, cruise control, a CD/DVD changer and exclusive twin-tone leather upholstery in Black/Crema or Black/Titanium Blue additionally underlines the outstanding class and calibre of this first Turbo S in five years.





The new Porsche 911 Turbo S will be at the dealership as both a Coupé and Cabriolet as of May 2010. The German market price of the Turbo S Coupé is Euro 173,241 including 19 per cent value-added tax and local equipment in the market (the Euro base price is Euro 145,400). The Cabriolet retails in the German market at Euro 184.546, again including 19 per cent VAT and local equipment/specifications (base price Euro 154,900).

Photos: porsche

Video: Lamborghini Ad Personam Programme Promo Revealed

Lamborghini has released a new video to support their "Ad Personam" program. The plan, which translates from Latin as "To the person," offers customers the opportunity to select from a variety of exclusive options.


The options include an extensive variety of choice in exterior color, leather tone, and stitching hue. As the video points out, one thing that will not be changed is Sant'Agata, Bolognese, where each hand built Lamborghini is still assembled.


Lamborghini makes Ad Personam available, for a fee, to those customers who need an extra level of exclusivity. Launched at NAIAS in 2008, the only limiting factor to the options is the customer's available cash.


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New marketing campaign for Mercedes-Benz SLS AMG released

"Is it still a car?": The campaign for the Mercedes-Benz SLS AMG

Stuttgart - Pure fascination and high tech at the very highest level: with the new SLS AMG, Mercedes-Benz is completely redefining the speed, driving dynamics and design of the super sports car. The Mercedes-Benz SLS AMG accelerates from a standstill to 100 km/h in just 3.8 seconds. Constructed primarily from aluminium, it tips the scales at just 1620 kilograms, which equates to 2.84 kilograms per hp - an absolute peak value in the super sports car segment, guaranteeing driving dynamics in a class of their own. With its gullwing doors, long bonnet and an instrument panel which is reminiscent of an aircraft cockpit, it embodies a powerful and passionate sportiness, coupled with exceptional elegance. The Mercedes-Benz SLS AMG is an invitation to "take off" with all of the senses. This desire for a completely new driving sensation is also a highlight of the integrated marketing campaign which was launched at the vehicle's world premiere in September at the International Motor Show (IAA), and is gradually building up to its market introduction in the first quarter of 2010.

The marketing mix comprises all possible communication channels, with online activities in particular playing a key role. "It is immediately obvious that that this is the ultimate and most exciting sports car of all time", says Anders Sundt Jensen, Head of Brand Communications for Mercedes-Benz Cars. "The campaign is concentrating precisely on those elements which account for the excitement and passion of the Mercedes-Benz SLS AMG: the unique design and the perfect high-performance technology. The underlying theme, "Is it still a car?", runs through all communication activities and channels."


Print advertising and TV spot

The design of the entire campaign is puristic, and features imagery which is both progressive and mildly mystical, but at the same time extremely dynamic. As such print advertising for example, which is being initiated from February 2010, depicts a red Mercedes-Benz SLS AMG striking a powerful pose on grey asphalt against a black backdrop. The visual motif is supported by a brief, meaningful message, such as "Oh Lord ..." or "A cockpit. An engine. Two wings. Is it still a car?", for example. The adverts will appear in daily newspapers and magazines.

The TV advert with Michael Schumacher, the seven-time Formula 1 World Champion and MERCEDES GP PETRONAS driver, tells the story of an unusual experiment: The SLS AMG demonstrates its technical highlights from preparation and test phases to the realisation. The advert will make its debut appearance on 30 January 2010 on all major television channels with a 60-second roadblock, after which it will continue to run as a 45-second spot until the end of March.


Webspecial and social media activities

The Mercedes-Benz SLS AMG has already had a presence on the Internet since its world premiere at the International Motor Show with a webspecial at www.mercedes-benz.com/sls-amg , which will now be extended further with the addition of an interactive guided tour of the AMG development plant. In addition, three editions of an online magazine will provide extensive information on the performance ("Milliseconds"), the lightweight construction ("Milligrams") and the design ("Millimetres") of the SLS AMG.

The vehicle is also to be found on a variety of social media platforms. For example, Mercedes-Benz has launched a reporter blog at www.sls-amg-reporter.de, where car enthusiast Matthew K. is posting reports, pictures and video clips of his travels as an SLS AMG reporter as he follows the global launch of the new gullwing. In addition to the reporter blog, Matthew K. is active on Twitter ( http://twitter.com/slsamg ) and Facebook, while fans of the Stuttgart automobile brand will also find that an official fan page on the world premiere of the vehicle has been set up within the Facebook social media community at www.facebook.com/MercedesBenz .

From the start of February 2010, enthusiasts will also be able to enjoy a new iPhone application called "SLS AMG", which has been designed to give players a taste of the new super sports car via 360° gameplay featuring the iPhone's innovative "accelerometer" technology. Furthermore, players will have access to several modes: they can either opt to play alone, or demonstrate their driving skills in races against other players from all over the world. The free application will be available for all iPhone models.

On top of all this, the campaign also comprises a variety of additional measures - from trade and dialogue marketing activities, right through to exclusive customer events. A particular highlight of the integrated communication is the new key visual for the international fashion activities of Mercedes-Benz, which was used for the first time during the Mercedes-Benz Fashion Week Berlin in January 2010. British fashion photographer Nick Knight, together with designer Gareth Pugh, has captured the Mercedes-Benz SLS AMG and top model Julia Stegner in some spectacular shots.


Mercedes-Benz SLS AMG in the new video game, Gran Turismo® 5

The gull-wing is not only expected to cause a stir on the roads with its breathtaking performance. The SLS AMG is also featured in the latest version of the PlayStation® 3 (PS3TM) game Gran Turismo® 5, scheduled for release in 2010. In this new video game, gaming fans and car enthusiasts alike will be able to enjoy an interactive driving experience first hand at the wheel of the new Mercedes-Benz SLS AMG in full HD quality thanks to extremely realistic rendering. Furthermore, Mercedes-Benz gets to share a special honour: the super sports car will also grace the cover of Gran Turismo® 5 as the first vehicle from a German manufacturer in the history of the game series.
via:world car fans

World Premiere at the Geneva Motor Show: Carlsson C25

* Limited Super-GT of the small series manufacturer Carlsson
* Edition includes only 25 cars and therefore ensures maximum exclusiveness
* Carlsson combines top performance with drivability
* Carlsson develops entirely own design vocabulary

Carlsson who are approved as an automobile manufacturer by the Federal German Motor Transport Authority, for the first time presents an own developed automobile at this year's Geneva Motor Show - the Carlsson C25. The concept of this Super-GT is based on the vision of combining maximum driving performance with an entirely new design and high exclusiveness. The result is a breathtaking and beautiful sports coupé with 753 hp in a limited edition of only 25 cars world-wide. Thereby, each automobile will be as individual as its future owner. "We exclusively make the cars to order and the delivery quantity for 2010 is already sold out", says CEO, Dipl. Ing. (FH) Markus Schuster.


With 753 hp and 1150 Newton metres in 3.7 seconds from 0 to 100 km/h

The performance data of the six litre V12 Bi-Turbo is impressive. The high-performance aggregate with a motor management optimisation patented by Carlsson renders 753 hp (554 kW) and allows fast acceleration as well as smooth travels at lower speeds. Also responsible for the perfect performance evolvement is the elaborately developed stainless steel exhaust system with ends in four edgy pipes at the back. The power catapults the C25 with a torque of 1320 Newton metres at 3750 r.p.m. which is electronically limited to 1,150 Newton metres from 0 to 100 km/h in only 3.7 seconds and achieves a maximum speed of 352 km/h.Perfect combination between top performance and maximum driveability

When developing the Carlsson C25, the engineers from Gut Wiesenhof have achieved creating a Super-GT for smooth everyday use despite its very high performance. "There are more than enough super sports car in this world which can only be safely driven on a race track", says Markus Schuster. "Therefore, we deliberately wanted to develop a car which is highly exclusive on the one hand and can be used for the daily journey to office on the other hand. Therefore, a Super-GT which can accelerate from 0 to 100 km/h in only 3.7 seconds and still offers a very pleasant driving comfort. All security-relevant regulations such as pedestrian protection, crash behaviour, ESP, ABS, Airbag systems are identical to large series editions with most modern standards."

This is also achieved by the intelligent lowering system C-Tronic® SUSPENSION® which automatically recognises the road characteristics and driving manners and constantly adjusts the suspension setting accordingly. This does not only result in a pleasant journey on long routes, but also guarantees that the nodding and rolling motions of the C25 are reduced to a minimum while driving fast curves. Therefore, the car reaches the perfect road holding characteristics in every situation and renders the feeling of absolute controllability.

Different than other automobiles from small series, the Carlsson C25 has not been solely made for its use at the racetrack. Nevertheless, the C25 achieves top results in acceleration and handling. Compared to the racing machines with MOT approval, the Carlsson C25 offers its driver smooth journeys on Alpine passes and also on city roads or not perfectly even surfaces.


Maximum exclusiveness is ensured by only one automobile per country

In addition to the extensive refinement, the Carlsson C25 offers the advantage that every Mercedes-Benz dealer can maintain the car. As the automobile is based on the latest Mercedes-Benz technology, it is not necessary to drive to a garage, which is specialised in the Carlsson C25. This gives the Carlsson C25 additional suitability for everyday use. Moreover, Carlsson will only deliver one automobile per country and therefore ensures absolute exclusiveness for its customers.


Carlsson creates a perfect symbiosis of design and function

The C25 emphasises this exquisite status with its self-reliant and unique design. The elongated vehicle front with the tapered lobe between the powerful shoulders craves ahead and the generously dimensioned air inlets in the typical Carlsson trapezoid form supply the engine with the necessary ventilation. The ultra-light and forged wheels 1/10 UL in the dimensions 9,5x20 and 12x20 inches have been especially designed for the C25 and are equipped with high performance tyres measuring 265/30 at the front and 325/25 at the rear live axle.

One wheel just weighs 11.2 kilograms and therefore is 40 percent lighter than custom light alloy wheels. Ventilation ducts in front and behind the wheel houses provide the Carlsson brake system with 405 millimetres large slotted race brake discs at the front and 380 millimetre race brake discs at the rear axle with cool air. With this, Carlsson achieves the perfect symbiosis between design and function. The elongated flat rear screen and the restrained tearing edge on the boot lit as well as the generously dimensioned double diffuser render the required downthrust and therefore the C25 does not need any extensible spoilers. In order to emphasise the uniqueness of the C25, Carlsson has also developed a new rear- and front lights design.


Carlsson interior optimised for the driver

The newly designed interior resembles the exterior as far as shape, colour and functionality are concerned. The characteristic trapezoid elements at the front and back are also found on the steering wheel. On the seats and the centre console the edged shape is used as well. The instruments clearly turn towards the driver, indicate the performance capability of the C25 and increase the ergonomics.

The generous use of real carbon, tanned buffalo leather and ultra-suede in special colours provides an evenly exclusive and user-friendly ambience. For driveability reasons, Carlsson deliberately refrains from race seats, race straps, rollover devices and extreme lowering.

With the C25, Carlsson confirms its reputation as being one of the most exclusive automobile manufacturers in the world. High technical competence, many years experience in automobile construction, an advanced sense for design and elegance and German art of engineering make the Carlsson C25 unique all over the world.
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